Consulting, design, mobile, web

POLOmarket

POLOmarket smartphone
Klient:

POLOmarket

Platforma:

iOS, Android

Kategoria:

Technology

Intro.

POLOmarket is a grocery supermarket chain available in 280 small and medium-sized towns across Poland. Annually it records a turnover of 2.5 billion PLN with 300,000 transactions carried out daily. As one of its top priorities under digital transformation the chain set out to create a mobile app meant to serve as a communication centre for its customers, as well as an interface for the loyalty program, with 1.5 million loyalty cards issued so far.

Deliverables

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UI/UX design

From flow charts and wireframes to high quality designs

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iOS development

Programming the iOS app.

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Android development

Programming the Android app.

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Web development

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Quality Assurance

Testing the app.

POLOmarket app

Our goal.

The challenge was to persuade customers to shift away from plastic loyalty cards towards the app, so as to enjoy further benefits of the loyalty program membership and, moreover, to receive customised shopping suggestions based on individual shopping history. Additionally, the app was to facilitate family shopping lists and meal preparation.

More from less.

Our work.

Following design phase and project completion, we have launched an app equipped with functionalities that carry out all of the above objectives. Customers, who use the app may buy many products at attractive prices available only once a built-in loyalty card has been scanned. Also, as the app has been integrated with both the cash registry system and the loyalty program, app users receive multiple personalised offers. Push notifications allow effective and cost-efficient customer oriented communication, which is based on their shopping preferences as collected from multiple sources. Shared shopping lists help to plan and shop smart. Built-in cooking recipes inspire culinary experimentation and make shopping easy as it only takes a click to convert a recipe into a shopping list. Also, since the recipes are available in video format preparing the meal is made easier.

But don’t take our word for it!

See for yourself:

POLOmarket app

Let’s talk about your project.

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