If you want to take advantage of the trend associated with the increasing consumption of the media via mobile devices, you have to answer a question related to the concept: what can I do? and implementation: how can I do it?
If you are interested in answering the first question, take a look at our article: How to use the Mobile App to Develop Your Business, and then think about the method of implementation, which I will describe in today’s article (without discussing individual programming languages).
One of the key elements in the process of designing communication via mobile devices is the choice of the technology to achieve your business goals. If you decide to develop a mobile application, you will have to ask yourself the following question: should I build a hybrid application or a native application? Your choice will impact the subsequent results and development directions, which is why it should take into account your needs and be based on a good knowledge of the advantages and disadvantages of individual options. Today I will introduce them to you briefly.
Native applications are programs written individually for a given mobile platform. This means that for each operating system (iOS, Android) the same application must be written in a different programming language. In the case of Android software, these are Java and Kotlin, and in the case of iOS – Objective-C and Swift. Due to the necessity of programming for each platform separately, your project will require a separate team of programmers (in most cases, developers specialise in programming for a single platform).
It is impossible to clearly state which solution is better (without taking the business goals into account), it is possible to compare them. It is important to pay attention to the fact that various hybrid platforms can bring different results, e.g. Ionic’s quality significantly deviates from native applications, whereas React Native, which compiles itself to the native code, works much better.
The first step is to compare native applications and hybrid applications and choose the most appropriate solution.
Development of an application for a given type of platform should be justified by the specificity of the market. You should decide on a specific type of software depending on the characteristics of the target group of your mobile application. Perhaps there is no need to release an application on two platforms at the same time if your clients, in most cases, use only one of them.
To choose a solution tailored to your needs, you need to think about the individual elements:
|a question about application||Native or Hybrid app?|
|Do you want an application for both platforms: iOS and Android?||Native/ Hybrid|
|Can you introduce applications for individual platforms sequentially?||Native|
|Do you want to test the given idea?||Hybrid|
|Is user experience critical to the project?||Native|
|Do you want to enter the market quickly?||Hybrid|
|Do you want to dedicate a smaller budget?||Hybrid|
|Will the application use native features?||Native|
|Will the application be used on TVs, watches and IoT||Native|
A mistake that many investors make is placing too much focus on perfection. They devote a lot of energy to preparing a product ready in 100% for many target groups at the same time, which is associated with large financial outlays and extended project implementation period. In many cases, it is enough to deliver an MVP (Minimal Value Product), i.e. a working basic version of your application with limited functions, which will allow you to check customers’ interest in the product. An example of a company that has decided to launch an application for just one platform is Instagram, which withheld for several years with the release of an Android version. Of course, your choice should depend on the specificity of the market on which you want to operate and your business goals.
However, the final decision should be made on the basis of more specific information about your application (which can be achieved through a consultation with a specialized team). This results from the differences of the various applications in a given category (e.g. hybrid).
It’s best to provide the team with a functional specification that will help in choosing the right technology.