Cambodia is a small, but dynamically developing country, where there’s a growing demand for innovative solutions. Our client saw this potential and decided to create an alternative for posting classifieds on the Internet, available to all Khmers, both on desktop and mobile.
Creating a web and mobile apps that would enable to serve big traffic. Adjusting them to cultural specifics and changing market demands. The goal of MyPhsar is to reach the status of the e-commerce and m-commerce leader in Cambodia as soon as possible.
We created a classified ad platform for web, Android and iOS which enables users to submit ads and search for items. Thanks to an advanced search engine, the user can use hints connected with the phrase they are entering. Despite the complexity of categories, a well-designed and user-friendly interface helps the users with navigation. Implementing the chat function between the seller and the buyer ensures smooth and constant communication. The sellers can also promote their ads thanks to the integration with Facebook. All ads are checked and removed if found inappropriate, so that the users can be sure about the platform’s safety.
We achieved a lower threshold of entering the app and its popularity by not making the user sign up in order to submit their ads. The intuitiveness and simplicity of the system, as well as successful marketing activities have become the main driving factor for dynamic app growth. As a result, the app has over 150 000 downloads and around 60 000 monthly active users.
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