Counselling, UI/UX Design, DevOps, iOS development, Android development, Testing

Bricomarche

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Client:

Bricomarche

Platform:

iOS, Android

Category:

FMCG

Intro.

Bricomarché is a DYI chain store. It is a part of Les Mousquetaires group, Europe's largest association of independent entrepreneurs. Les Mousquetaires partners up over 280 independent businesses that manage nearly 400 Bricomarché and Intermarché market-leading supermarkets across Poland.

Deliverables

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Consulting

Consulting UX and UI design.

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UI/UX design

From flow charts and wireframes to high quality designs

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DevOps

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iOS development

Programming the iOS app.

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Android development

Programming the Android app.

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Quality Assurance

Testing the app.

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Task.

Bricomarché aimed to strengthen and implement omnichannel strategy so that its customers could contact the brand using all possible channels. The mobile app was to bridge the online and offline worlds, allowing Bricomarché customers to experience the brand anew. Stage one was to create a mobile loyalty app which would support the use of the loyalty programme bypassing tangible tokens such as plastic cards. Moreover, customers were to further benefit from receiving notifications on special offers and discounts. In the course of our work, we handpicked Flutter, the latest multiplatform technology, which allowed us to develop an app for Android and iOS alike. To better understand our client's needs, and the needs of the end users as regards the application, we began by conducting a collaborative workshop. As a result, draft UX mock-ups and user flow were agreed upon during the workshop. While working on the app, we paid attention particularly to designing intuitive UX and a clear, minimalistic UI style.

m-commerce innovations

What we did.

As a result, our team has created a Flutter-based loyalty app for iOS and Android, boasting a lucid UI as well as an intuitive and straightforward UX. Ever since its creation the app has elicited favourable user reviews. Its main functionalities include:
  • a virtual loyalty card
  • product catalogues and flyers
  • vouchers
  • notifications on special offers
  • store locator
  • awards for active users.
We continue developing the app and plan to introduce a sales module soon.

But don’t take our word for it!

See for yourself:

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