Bricomarché aimed to strengthen and implement omnichannel strategy so that its customers could contact the brand using all possible channels. The mobile app was to bridge the online and offline worlds, allowing Bricomarché customers to experience the brand anew. Stage one was to create a mobile loyalty app which would support the use of the loyalty programme bypassing tangible tokens such as plastic cards. Moreover, customers were to further benefit from receiving notifications on special offers and discounts. In the course of our work, we handpicked Flutter, the latest multiplatform technology, which allowed us to develop an app for Android and iOS alike. To better understand our client's needs, and the needs of the end users as regards the application, we began by conducting a collaborative workshop. As a result, draft UX mock-ups and user flow were agreed upon during the workshop. While working on the app, we paid attention particularly to designing intuitive UX and a clear, minimalistic UI style.

As a result, our team has created a Flutter-based loyalty app for iOS and Android, boasting a lucid UI as well as an intuitive and straightforward UX. Ever since its creation the app has elicited favourable user reviews. Its main functionalities include:

• a virtual loyalty card
• product catalogues and flyers
• vouchers
• notifications on special offers
• store locator
• awards for active users.

We continue developing the app and plan to introduce a sales module soon.