Intro.
POLOmarket is a grocery supermarket chain available in 280 small and medium-sized towns across Poland. Annually it records a turnover of 2.5 billion PLN with 300,000 transactions carried out daily. As one of its top priorities under digital transformation the chain set out to create a mobile app meant to serve as a communication centre for its customers, as well as an interface for the loyalty program, with 1.5 million loyalty cards issued so far.