The challenge was to persuade customers to shift away from plastic loyalty cards towards the app, so as to enjoy further benefits of the loyalty program membership and, moreover, to receive customised shopping suggestions based on individual shopping history. Additionally, the app was to facilitate family shopping lists and meal preparation.

Following design phase and project completion, we have launched an app equipped with functionalities that carry out all of the above objectives. Customers, who use the app may buy many products at attractive prices available only once a built-in loyalty card has been scanned. Also, as the app has been integrated with both the cash registry system and the loyalty program, app users receive multiple personalised offers. Push notifications allow effective and cost-efficient customer oriented communication, which is based on their shopping preferences as collected from multiple sources. Shared shopping lists help to plan and shop smart. Built-in cooking recipes inspire culinary experimentation and make shopping easy as it only takes a click to convert a recipe into a shopping list. Also, since the recipes are available in video format preparing the meal is made easier.