Mobile Apps – An Essential Part of Mobile Strategy for Online Stores

Appchance on 7 November 2018

m-commerce

There has been lots of talk about e-commerce for many years now. But now, the subject of m-commerce is coming to the fore, due to the growing popularity of people using their mobile devices to make purchases. That is why retailers face a difficult question: Is it worth investing in a native application to sell their products, or is it enough to just make their online store work with mobile devices?

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Native vs Hybrid – what kind of mobile application to choose?

Michał Winkler on 3 July 2018

hybrid vs native app

It is impossible to clearly state which solution is better (without taking the business goals into account), it is possible to compare them. It is important to pay attention to the fact that various hybrid platforms can bring different results, e.g. Ionic’s quality significantly deviates from native applications, whereas React Native, which compiles itself to the native code, works much better.

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How to increase mobile app retention? Six proven methods.

Appchance on 24 May 2018

Applications are aimed at building a long-term relationship with returning users. Therefore, work on retention and ways to increase it should start at the design stage of the application. If paid promotion turns out to be the only source of retention in practice, it is definitely worth looking for the reasons for the low return of users in the application itself and implement the appropriate changes.

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E-book: How to Use a Mobile App to Develop Your Business?

Appchance on 27 April 2018

Looking at the general trends, we can see that mobile devices are an inseparable part of the life of a growing part of society. People check information, plan, communicate and make purchases using smartphones. It is worth mentioning that we can’t look at the purchase process only in regard to the number of transactions carried out using a smartphone or tablet. The mobile channel is used to acquire information before choosing an offer and for the distribution of information after choosing it. Therefore, it is worth considering the use of the mobile app in your business, analyzing not only the market, but also the opportunities it creates. 

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