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In 2022, for the first time in history, e-commerce plunged below 0% growth. Customers worldwide are buying fewer products and trying to save money. This means online stores need to rethink their strategies and implement some remedial actions. For one...
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Full personalization involves much more than just addressing each user/customer by their name. It’s a strategy that involves a thorough analysis of customer behavior and interests and responding to them with tailor-made messaging and offers. In this...
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W ostatnich latach na intensywny i dynamiczny rozwój e-commerce znaczący wpływ miało coraz większe wykorzystanie urządzeń mobilnych do zakupów online. W rezultacie dzisiaj mówimy o m-commerce. Według Pew Research Center około 81% Amerykanów...