Sizeer decided to transfer their ongoing loyalty programme to an app so as to make it easier for the customers to use their services. The mobile app was to bridge the online and offline world allowing its customers to experience the brand anew. There were plans to enrich the app with a sales module later on. The app was to become the most convenient way to shop, where the customer could check their shopping history, number of points, rewards or discounts they collected. Also, users would receive push notifications with information on current special offers or brand-related events.