As part of their omnichannel strategy, Apart aimed to retain the use of their ongoing Diamond Club loyalty programme, as well as to allow online shopping.
The project consisted of two stages:
1: implementing a mobile app-based loyalty programme
2: enabling in-app shopping
The app was to perform three main functions:
- facilitate online shopping be means of a customer friendly and intuitive app,
- reduce the time customers needed to reach Apart’s offer by using a native mobile app;
- enhance and strengthen Apart’s brand character.