Estimate a project
Estimate a project

Apart

Apart is Poland’s leading jewellery designer, maker and retailer in terms of financial results (turnover and net revenue), number of stores (over 200), employed staff (nearly 3,000 staff), products on offer as well as brand power and prestige.  Apart’s achievements have been appreciated and awarded in prestigious competitions. Nowadays, the Apart chain store consists of 200 stores across Poland. Their products are also available online. Apart products comprise a vast range of jewellery and watches.

Why?

The problem was...

As part of their omnichannel strategy, Apart aimed to retain the use of their ongoing Diamond Club loyalty programme, as well as to allow online shopping.

The project consisted of two stages: 

1: implementing a mobile app-based loyalty programme 

2: enabling in-app shopping 

The app was to perform three main functions:

  • facilitate online shopping be means of a customer friendly and intuitive app,
  • reduce the time customers needed to reach Apart’s offer by using a native mobile app;
  • enhance and strengthen Apart’s brand character.

How?

What we did to solve the issue?

On the technological side, stage one of our work was to implement and integrate the loyalty system. Its attractiveness and at the same time technical complexity stem from the fact that the programme accumulates points from a variety of sources onto a single user account. Additionally, we implemented functionalities such as a wish list or a virtual card and also we enabled online purchase via a mobile website. Once we had implemented and published the loyalty app, we began to enrich its features with m-commerce functionalities. A lot of our time was devoted to having the app design reflect the luxurious character which the Apart brand stands for, concurrently, ensuring intuitive UX of the app.

What we did?

The end result was...

Our team rose to the challenge and delivered an interface which combines the sophisticated design, so strongly associated with Apart, with simple intuitive navigation. We have created a native sales and loyalty app suitable for both Android and iOS phones. A precise search system, which would enable customers to shop a chosen Look, was at the very heart of the project. By no means did it end our cooperation with Apart, though. We continue to develop the app and implement further functions.

Services used
in the project
Consulting & Ideation
Product design
Mobile APP Development
Support and project servicing
Kup Look
Kup Look

Podczas warsztatów wypracowana została wyróżniająca funkcjonalność “Kup Look”, dzięki której za pomocą jednego kliknięcia można kupić cały zestaw biżuterii, jak ma na sobie modelka. 

Program lojalnościowy
Program lojalnościowy

Przeniesienie programu lojalnościowego do aplikacji, sprawia, że kartę członkostwa mają zawsze przy sobie i mogą w pełni korzystać z jej benefitów. 

Dostosowany design
Dostosowany design

Design aplikacji został dostosowany do charakteru marki. Dlatego też zastosowany UI podkreśla elegancję i luksus. 

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