How to take care of the UX of your website – the 10 universal rules

Appchance on 5 June 2018

The subject of User Experience should be of interest to anybody who cares about optimizing the traffic on the website. Taking care of users’ experience during using your website works positively for conversion, so e.g. the purchase, newsletter signup, sharing the content or sending an offer request. In this article, we list 10 universal UX rules that you need to take into account while designing your website.

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How to increase mobile app retention? Six proven methods.

Appchance on 24 May 2018

Applications are aimed at building a long-term relationship with returning users. Therefore, work on retention and ways to increase it should start at the design stage of the application. If paid promotion turns out to be the only source of retention in practice, it is definitely worth looking for the reasons for the low return of users in the application itself and implement the appropriate changes.

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Our Innovation Design Workshop in London

Kasia Wolska on 15 May 2018

Huckletree Workshop

We hosted Innovation Design Workshop at Huckletree coworking space. We came together with engineers, designers, managers to work on real-life projects. Using design thinking methods we wanted to gain a bird’s eye view of the experience we’re all providing to our customers. We asked a sequence of questions trying to find the right answers. We worked in three-person groups in order to come up with new ideas for our existing offerings.

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Step by step guide on how to use Mapbox on iOS

Maciej Jurgielanis on 10 May 2018

Have you ever thought about building an application around navigation which allows users to explore places using proper maps? Today we’re going to set up and run “your own Google Maps” using Mapbox (just without Google). The first steps process is fairly simple. The requirements here are: having Xcode installed on your system, minimum iOS development experience and a Mapbox account.

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E-book: How to Use a Mobile App to Develop Your Business?

Appchance on 27 April 2018

Looking at the general trends, we can see that mobile devices are an inseparable part of the life of a growing part of society. People check information, plan, communicate and make purchases using smartphones. It is worth mentioning that we can’t look at the purchase process only in regard to the number of transactions carried out using a smartphone or tablet. The mobile channel is used to acquire information before choosing an offer and for the distribution of information after choosing it. Therefore, it is worth considering the use of the mobile app in your business, analyzing not only the market, but also the opportunities it creates. 

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How to build loyalty through mobile apps.

Appchance on 28 March 2018

customer engagement

Among the most effective methods of building loyalty is engaging users via a mobile app. It’s connected with how the medium is consumed and its characteristics, among which there are: personalization of information, continuity, and immediateness of communication, the comfort of use, possibility of introducing native functions. Mobile loyalty 2.0 means dedicated apps enabling constant contact with the users and reacting to their needs in real time.

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Voice user interfaces: what are they and how to design them?

Appchance on 13 March 2018

VUI

A user interacting with the voice user interface expects something different than a user interacting with the graphical user interface. Many designers forget about this principle. As a result, voice user interfaces are created in a way that is not adapted to the actual needs and expectations of users. Designers are still asking themselves questions about the preferred direction of equipment development. Should the interfaces designed by them become more similar to people? And if so – in what sense? And how to avoid the dangerous phenomenon of the “uncanny valley”? Check the 7 principles described in this article.

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Mobile Design Trends for 2018

Jakub Kośla on 6 March 2018

Mobile Trends Design 2018

Since 2016 mobile internet browsing has outgrown desktop, I think no one needs additional proof that the mobile industry is moving forward rapidly and there is nothing to stop it. More and more companies understand that their success depends on their availability on their clients smartphones. The intensely changing market doesn’t make it easy for us to keep track of all the latest trends. The list below should help you.

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How x-kom got the first place at the MTA in m-commerce category.

Appchance on 2 March 2018

Mobile Trends Awards m-commerce winner

Everybody who has decided to implement mobile solutions in their business knows how hard it is to create an app that users will enjoy using and coming back to. The answer to the question: “how to do it” is not one of the simplest ones due to its complexity (on many levels, the concept, implementation, as well as promotion). That’s why today we’d like to focus on the implementation and describe selected good practices which were applied in the x-kom app to maximize the potential of mobile in business development.

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