Our main challenge was to develop a native loyalty app for both Android and iOS. Company strategy stated that the app was to glue the offline and online sales, as well as provide real-life benefits to Stokrotka customers.
Stokrotka
Stokrotka is a traditional Polish retail chain store. TToday it boast over 916 points of sale located across Polish housing estates, mini-shopping malls as well as larger shopping centers across Poland. Stokrotka is one of Poland’s most dynamically developing chain supermarkets.
Why?
The problem was...
How?
What we did to solve the issue?
We were tasked with implementing and integrating a loyalty programme devised by Loyalty Point into the mobile app of our own design, considering its UX and UI a priority.
A series of workshops proceeded our design process, where we considered in detail end customer profiles and the company’s business aims. Additionally, we collaborated on the project using creative methods to work out interesting and useful functionalities for the app. Bearing on the workshops, our team presented draft mock-ups, which were then adapted and improved in cooperation with Stokrotka.
What we did?
The end result was...
In technological issues, Stokrotka and Appchance opted for Flutter, a multiplatform native toolkit, which makes it possible to develop apps for smartphones with Android or iOS alike.
In the course of the project, we developed a native app marked by:
– an exciting loyalty programme
– a tutorial, guiding users through the entire app
– clear and simple design
Using the app, users can easily access a variety of functionalities, such as:
– current special offers
– loyalty card
– current product flyers
– vouchers
– sticker reward programme
– shopping lists
– receipt history
– current number of ‘petal points’ collected under the Stokrotka loyalty programme
– location map for all Stokrotka stores
Loyalty Programme
The expanded, yet simple and interesting loyalty program of Stokrotka allows for the collection of “daisy petals”, which can then be exchanged for discounts or rewards.
App for everyone
Podczas warsztatów została wypracowana funkcjonalność- samouczka. Dzięki niemu nawet ci użytkownicy, którzy na codzień nie korzystają z aplikacji mobilnych, mogą wraz z samouczkiem w prosty sposób poruszać się po aplikacji.
Listy zakupowe
Tworzenie list zakupowych jest wygodną dla użytkowników opcją, dzięki której nie zostanie pominięty żaden produkt podczas zakupów.
