Bricomarche aimed to strengthen and implement an omnichannel strategy so that its customers could contact the brand using all possible channels. The mobile app was to bridge the online and offline world providing its customers with a more convenient experience of the brand. Stage one was to create a mobile loyalty app which would support the use of the loyalty programme bypassing its tangible tokens such as plastic cards. Moreover, customers were to further benefit from receiving notifications on special offers and discounts.
Bricomarché
Bricomarché is a DYI chain store. Bricomarche is a part of Les Mousquetaires group, Europe’s largest association of independent entrepreneurs. Les Mousquetaires partners up over 280 independent entrepreneurs, who manage nearly 400 Bricomarche and Intermarche market-leading supermarkets across Poland.
Why?
The problem was...
How?
What we did to solve the issue?
In our work we handpicked Flutter, the latest multiplatform technology. The Flutter framework makes it possible to build mobile applications for both Android and iOS quickly.
To better understand our client’s needs, and the needs of the end users as regards the application, we began by conducting a collaborative workshop. As a result, draft UX mock-ups and user flow were agreed upon during the workshop. While working on the app, we paid attention particularly to designing an intuitive UX and a clear, minimalistic UI style.
What we did?
The end result was...
As a result, our team has created a Flutter-based loyalty app for iOS and Android, boasting a lucid UI as well as an intuitive and straightforward UX. Ever since its creation the app has elicited favourable user reviews. It main functionalities include:
- a virtual loyalty card,
- product catalogues and flyers
- vouchers,
- notifications on special offers,
- a store locator,
- awards for active users.
We continue developing the app. A sales module is to be introduced shortly.
Homescreen
Dynamiczny homescreen to kluczowy element aplikacji mobilnej. Ten w Bricomarche zawiera dostęp do kuponów, gazetek, a także informacje o aktualnościach i inicjatywach.
Karta lojalnościowa
Z aplikacją mobilną kartę lojalnościową masz zawsze przy sobie. Możesz w pełni korzystać z benefitów jakie daje program lojalnościowy Bricomarche w aplikacji: zbieranie punktów, korzystanie z kuponów rabatowych a także bycie na bieżąco za aktualnymi promocjami.
Mapa sklepów
Dzięki mapie sklepów, możesz sprawdź gdzie w danej okolice znajduje się na bliższy sklep Bricomarche, a także w jakich godzinach sklep jest otwarty. Wybierając dany sklep i korzystając z nawigacji, dojedziesz do celu.
